Privacy Policy
Be Happy On Purpose — behappyonpurpose.com
Effective Date: July 15, 2026
Please take the time to carefully read this entire Privacy Policy. It relates to the collection, use, disclosure, and storage of your personal information. By using our website, you consent to all terms of this Privacy Policy. If you do not agree with any term, please immediately discontinue use of our website.
1. General Information
Be Happy On Purpose ("we," "us," and "our") respects the privacy and security of your personal information. This Privacy Policy explains how we handle information collected when you visit and use behappyonpurpose.com and any related online services linked to this policy (collectively, the "Website"). This Privacy Policy covers only information collected on the Website and does not cover information collected offline.
2. Information We Collect
Automatically Collected Information
We may track and collect the following categories of information when you visit the Website: IP addresses, domain servers, types of computers and devices accessing the Website, types of web browsers used, the referring source that may have directed you to the Website, and other information associated with your browser's interaction with the Website (collectively, "Traffic Data").
We do not track, collect, or monitor any biometric data.
Personal Information
To access certain areas of the Website — such as programs, coaching services, downloads, or newsletters — we may ask you to provide information that personally identifies you ("Personal Information"). This may include contact data such as your name, email address,
phone number, and mailing address, as well as demographic data such as your age and general location.
If you communicate with us by email or through a contact form, details provided in that communication may also be collected.
We will let you know prior to collection whether providing Personal Information is required or voluntary, and what the consequences are of not providing it. By submitting your information, you agree to its collection, use, and disclosure as described in this Privacy Policy.
Third-Party Sources
We may obtain information about you from third-party sources such as public databases, social media platforms, or marketing partners, where legally permitted. This may include demographic information, device data, location data, and online behavioral data. We use this information to provide more relevant content and improve our services.
3. Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help the website remember your actions and preferences over time, so you do not need to re-enter information each time you return.
How We Use Cookies
We use cookies and similar tracking technologies to customize content and advertising, improve website functionality and performance, analyze traffic, provide social media features, and help protect our website and users. Cookies may collect information such as your IP address, browser type, operating system, browsing history on our site, and responses to our emails and promotions.
We use both first-party cookies (belonging to us) and third-party cookies (placed by service providers such as Google Analytics and email marketing platforms) to support the operation, marketing, and analytics of our Website.
How Long Cookies Stay on Your Device
Session cookies are removed when you close your browser. Persistent cookies remain on your device until they expire or you delete them.
Managing Your Cookie Preferences
You may delete or block cookies through your browser or device settings, typically found under "Help," "Tools," or "Edit." Please note that blocking cookies may limit access to certain features of the Website.
For third-party cookies, please refer to the relevant third party's cookie policy for opt-out options.
4. Children's Online Privacy Protection
Our Website is restricted to persons 18 years of age or older. If you are under the age of 18, you are not permitted to use this Website. If you are a parent or legal guardian of a minor child, you may use the Website on behalf of that child in compliance with our Terms of Use. Any information provided while doing so will be treated as Personal Information as described in this policy.
5. How We Use Your Information
We use your information to deliver the coaching programs and services you have requested, send you relevant updates, newsletters, promotions, and program communications, customize your experience on the Website, verify accounts and prevent misuse, maintain the security and integrity of our services, and contact you when necessary regarding your enrollment or appointments.
You may opt out of non-administrative emails at any time using the unsubscribe link included in every email we send. Administrative emails related to your account or services cannot be opted out of.
6. Disclosure of Your Information
We do not sell your Personal Information, nor do we share it with third parties for their own promotional purposes. We may share Personal Information with trusted service providers who assist us in operating our Website and delivering our programs — such as email platforms, hosting providers, billing processors, and data security services. These third parties are bound by confidentiality and security obligations.
We may also share information in the following limited circumstances: to comply with a court order or legal process, to protect the rights, property, or safety of our company or others, to enforce our Terms of Use, or in connection with a business merger, acquisition, or sale. If such a transfer occurs, we will make reasonable efforts to notify you if your information will be subject to a different privacy policy.
We will not otherwise share your Personal Information without your consent.
7. Third-Party Websites and Services
This Privacy Policy applies only to behappyonpurpose.com. Our Website may contain links to third-party websites or services that have their own privacy practices and policies. We are not responsible for the privacy practices of any third-party website. We encourage you to review the privacy policy of any external site you visit.
8. Security
We follow generally accepted industry standards to protect your Personal Information both during transmission and after we receive it. Sensitive information entered on our Website is encrypted using Secure Sockets Layer (SSL) technology.
While we make every reasonable effort to maintain a secure environment, no method of transmission over the internet is 100% secure. We cannot guarantee that your information will never be subject to unintended disclosure. In the event of a security incident affecting your Personal Information, we will make reasonable efforts to notify you promptly and in accordance with applicable law.
9. Storage, Correction, and Deletion of Information
We retain your data for as long as necessary to provide services to you or as required by law. Information associated with your account will be kept until your account is deleted, unless we need it longer to fulfill our obligations. You may contact us at any time to access, correct, update, or request deletion of your personal information. We will export your account data upon request.
Please note that archived data may persist for a period after deletion.
10. Your Rights — GDPR (European Union Visitors)
If you are located within the European Union, you have the right to access your personal data held by us, request correction or deletion of your data, restrict or object to how your data is processed, withdraw consent at any time without affecting the lawfulness of prior processing, request a copy of your data in a portable format, and lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us at info@behappyonpurpose.com.
11. Updates to This Privacy Policy
We reserve the right to update or replace this Privacy Policy at any time. Please review it regularly. Continued use of the Website following any changes constitutes your acceptance of the revised policy. The effective date at the top of this page reflects the most recent revision.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:
Be Happy On Purpose
Yuying (Lisa) Xie, Founder
Website: behappyonpurpose.com
Email: info@behappyonpurpose.com
This Privacy Policy was last updated on July 15, 2026.